{"id":4058,"date":"2016-10-12T02:57:12","date_gmt":"2016-10-12T02:57:12","guid":{"rendered":"http:\/\/www.calla.com\/wordpress\/?p=4058"},"modified":"2016-10-12T02:57:12","modified_gmt":"2016-10-12T02:57:12","slug":"meet-the-professional-maria-martella","status":"publish","type":"post","link":"https:\/\/www.calla.com\/wordpress\/meet-the-professional-maria-martella\/","title":{"rendered":"Meet the Professional: Maria Martella"},"content":{"rendered":"

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\nCan you tell me about Tinlids<\/a>? \/ What should authors and illustrators know about Tinlids?
\nTinlids is a Canadian book wholesaler that sells to schools and public libraries across Canada. We are the official wholesaler for the Ontario Library Association Forest of Reading program. In addition to our website (tinlids.ca) and other online presence (facebook, twitter, instagram), we also have a 5,500 sq ft showroom in north Toronto, that anyone can shop in from Monday-Friday. We purchase books from all major and many smaller publishers. We are also a strong supporter of Canadian authors, illustrators and publishers. We make good coffee.<\/p>\n

What is your role at Tinlids? My main role is to make good coffee. I also help teachers and librarians with their selections, and make sure we\u2019re carrying the very best books for our customers. I do all of the buying for our showroom and for special school board events. I also provide lots of booktalks and selection help on a daily basis.<\/p>\n

What did you do before Tinlids? I worried less, worked shorter hours, had time for parties\u2026 I could go on. Okay, I was a social worker, working with children, adolescents and teenage moms. I really loved working with kids, but after eight years I decided I needed a change. One day while I was walking around Toronto and thinking about what I wanted to do next, I discovered The Children\u2019s Book Store. I applied for a job and was hired the next day. It was a dream job. I ended up staying there for 17 years. When the owners (Judy and Hy Sarick) retired, they sold the educational division to Pegasus, which was a huge distribution centre, owned by Chapters. I was the Children\u2019s Collection Development manager there. Pegasus closed after a year, and then I worked for another wholesaler for a couple of years. Two years later, in 2003 I started Tinlids.<\/p>\n

Can you describe your typical day?
\nContrary to what some might think, I don\u2019t read all day! But I do read every night. A typical day often starts out with a morning meeting with either a customer who is shopping in our showroom, or a publisher rep who is selling me the next season\u2019s titles. Whether I am purchasing for Tinlids, or helping a customer, that can take up most of my day. Sometimes my purchasing meetings last for 4 hours, and I can have 3 or 4 full days of buying in a week. If it\u2019s \u201cshow season\u201d, I will be out of the office selling at various school board events, or doing booktalks.<\/p>\n

I usually have tons of email and lots of selection to do for customers. Often a customer will give me a budget and ask me to select books for them based on some specific needs. So most of my day is spent thinking about books, buying books for our showroom, selecting books for libraries, or making lists I especially love helping customers start their collection for a new library. It\u2019s great to see new books, but I really love those backlist titles that are still strong core titles for libraries. There are hundreds of gems in the backlist.<\/p>\n

What drives you nuts? The declining number of teacher-librarians in the schools. Customers who tell me they don\u2019t want to buy books for their intermediate students because those students don\u2019t read. Scaredy-cat librarians who worry about books that might have a \u201cswear word\u201d in them.<\/p>\n

What are you grateful for? Authors and Illustrators who are brave enough to write about sensitive topics that kids want to know about. Publishers who are brave enough to publish those books. Teachers and librarians who are brave enough to buy them. I\u2019m grateful that there are now many more Canadian authors and illustrators than when I started bookselling. And I love the diversity in our Canadian books. I hope it continues to grow.<\/p>\n

What is your selection criteria for books? When I\u2019m choosing fiction, especially YA fiction, I need to believe the characters and care about them. They need to have an authentic voice. I don\u2019t like preachy fiction or books with an obvious message that hits you over the head. I love when an author really captures the realities of being a teenager. Authors like Susin Nielsen, Teresa Toten and Martine Leavitt do this well. Remember what you went through as a teen? Or what you wished you had gone through? All the bad choices you made? All the thoughts you had? Thinking about your future, drinking, sex, drugs, the world and how you do or don\u2019t fit into it? I get anxious just thinking about it. I love when authors remember and are true to the crazy messed-up teenage psyche. Those are the brave authors.<\/p>\n

Picture books are easier to buy of course, but I still say no to many titles that just aren\u2019t good enough. I choose picture books where the illustrations and text work well together. That might sound simple but it\u2019s not. I like when the illustration tells you a bit more about the character, and when the text is so great that you don\u2019t even need the illustrations. I love books that are great read alouds \u2013 again, sounds simple but it\u2019s not. I also love wordless picture books and \u201cadvanced\u201d picture books. Advanced picture books are great for junior, intermediate or high school students, and usually provide great starting points for discussion or further exploration of an important subject.<\/p>\n

Okay I could go on for hours about this. Don\u2019t get me started on poetry (love it and want more of it), graphic novels (love) and non-fiction (love but pickier about non-fiction). I seriously want to keep talking but if I do, this will end up being a book instead of an interview.<\/p>\n

The books I choose have to fit into what I believe our customers want. They have to work for a classroom or library. I want books that will engage our modern students. That doesn\u2019t mean I only want new books. It means I only want fantastic books.<\/p>\n

What advice do you have for a first time author or illustrator? If it\u2019s a published author or illustrator, find out which stores or wholesalers are supporting you. If you have a website, mention these stores as a place to purchase. Independent stores and wholesalers that hand-sell your book need your support too. Find out what your bookseller likes about your book. Go see them and ask questions. Be open to honest and constructive feedback. I always say \u201cIf you want my honest opinion, you need to be ready to hear that your baby is ugly.\u201d See what your competition is. If you\u2019re writing a picture book about a little girl who is attached to her bunny, it better be as good as (or better than) Knuffle Bunny by Mo Willems! If I bought every book with a bunny in it, I would need to open up a separate store. And call a good shrink\u2026 ack! so many bunny books.<\/p>\n

What do you see as the future for the book business?
\nI think booklovers will always need curated lists and a place that showcases them. Sometimes you don\u2019t know you want a book until you see it in a store or a library. I\u2019ve been around long enough to see many different new technologies challenge the physical book and bookstore. I think we will always have people who want that experience of walking into a bookstore or library and being in that social space. I hope that the future will include more diversity from voices we don\u2019t hear from enough.<\/p>\n

What I DON\u2019T see is only a digital future in the book industry. Apparently neither does Amazon, since it opened up a bricks and mortar bookstore last year.<\/p>\n","protected":false},"excerpt":{"rendered":"

Can you tell me about Tinlids? \/ What should authors and illustrators know about Tinlids? Tinlids is a Canadian book wholesaler that sells to schools and public libraries across Canada. We are the official wholesaler for the Ontario Library Association Forest of Reading program. In addition to our website (tinlids.ca) and other online presence (facebook, … Continue reading “Meet the Professional: Maria Martella”<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[263,262],"tags":[358,359],"class_list":["post-4058","post","type-post","status-publish","format-standard","hentry","category-meet-the-professional-columns","category-news-stories","tag-maria-martella","tag-tinlids"],"_links":{"self":[{"href":"https:\/\/www.calla.com\/wordpress\/wp-json\/wp\/v2\/posts\/4058","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.calla.com\/wordpress\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.calla.com\/wordpress\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.calla.com\/wordpress\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.calla.com\/wordpress\/wp-json\/wp\/v2\/comments?post=4058"}],"version-history":[{"count":1,"href":"https:\/\/www.calla.com\/wordpress\/wp-json\/wp\/v2\/posts\/4058\/revisions"}],"predecessor-version":[{"id":4060,"href":"https:\/\/www.calla.com\/wordpress\/wp-json\/wp\/v2\/posts\/4058\/revisions\/4060"}],"wp:attachment":[{"href":"https:\/\/www.calla.com\/wordpress\/wp-json\/wp\/v2\/media?parent=4058"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.calla.com\/wordpress\/wp-json\/wp\/v2\/categories?post=4058"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.calla.com\/wordpress\/wp-json\/wp\/v2\/tags?post=4058"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}